Sea to Market


Date: 27th – 28th of October 2021
Digital Conference

Welcome to

Sea to Market - Algemania

This Digital Seaweed Conference will be arranged 27th - 28th of October 2021 – please save the dates.

Sea to Market will be a conference series that will focus on the commercialization process for marine interdisciplinary developments. In 2021 the chosen subject is the seaweed industry, and we have named the conference Algemania.

The European seaweed industry today consists of a few large industrial harvesters and many small entrepreneurs involved in cultivated and wild-harvested seaweed. There are many opportunities and bottlenecks in the whole value chain from research to market. Sea to Market - Algemania - will focus on applied research as a tool for industrial growth, marked opportunities and facilitate marine interdisciplinary cooperation. Algemania will include expert speakers, group sessions and discussion panels highlighting the process of commercialization, value chains and upscaling a seaweed business. The group sessions will involve research-, industrial-partners and management to discuss relevant topics from sea to market and mutual beneficial solutions.

Due to covid, this year’s conference will be digital. Participation is free.

Program (will be updated)

Click on names or group session topics for more details.

27th October Main topic: Commercialization of Seaweed Biomass and Industrial Cultivation

09:30 – 10:00

Digital coffee – good morning and introduction to our digital tools

10:00 – 12:00

Welcome and expert speakers;

  • "Algal research down under"
    Johan Svensson, Head of National Algae Research Facility – Cawthron Institute (New Zealand)
  • Ottorino Biondi, Managing Director - Algea (Norway/Italy)
  • Helena Abreu, Managing Director - ALGAPlus (Portugal)
  • "Improved Seaweed Farming Technologies and Practices; scaling up from a business perspective"
    Stefan Kraan, Chief Scientific Officer- The Seaweed Company BV (Ireland)

12:00 – 12:30

Lunch break

28th October Main topic: Market & Commercialization, how to make it happen?

09:30 – 10:00

Digital coffee – good morning

10:00 – 12:00

Expert speakers;

  • Helge Bremnes, Research Manager - Møreforsking (Norway)
  • "A practical introduction to fund raising – and an opportunity to ask the questions you always wanted to ask"
    Lars Erik Johansen, Business Developer (USA/Norway)
  • Mari Dorte Michaelsen, Financial Advisor - Innovation Norway (Norway)
  • "Not by the book – surviving the first years as a seaweed start-up"
    Annelise Chapman, Managing Director - Tango Seaweed (Norway)

12:00 – 12:30

Lunch break

12:30 – 14:30

Parallel group sessions

  • Topic 1 Ocean Seaweed Centre - start up and upscaling
  • Topic 2 Industrial processing of seaweed

Sea to Market is hosted in the city of Kristiansund in Møre and Romsdal county, Norway. Møre and Romsdal county have a large industry of biomarine processing and has among others 20% market- share of worldwide omega-3 industry. A strong marine industry of a thriving supplier industry for aquaculture and offshore technology allows the region to be in the forefront of innovation and sustainable blue growth.


Expert Speaker: Stefan Kraan – the Seaweed Company

05 september 2021

We’re very happy to announce Stefan Kraan as one of the expert speakers on Day 1 of Algemania! A seaweed biologist, Dr. Kraan is the managing director and also co-founder of The Seaweed Company.

Expert speaker: Johan Svensson

25 august 2021

We are very happy to announce that one of our expert speakers will be Johan Svensson, Head of National Algae Research Facility, Cawthron Institute (New Zealand).


The conference is a collaboration between: